Advanced Mobility Analytics Group (AMAG), a new startup formed to develop intellectual property (IP) from The University of Queensland (UQ), The University of British Columbia (UBC) and Queensland University of Technology (QUT), is aiming to make our roads safer using technology enabled by artificial intelligence (AI).

Buoyed by a new investment and partnership with ASX-listed technology investment firm PPK Group, following an IP licensing deal led by UQ’s technology transfer company UniQuest, AMAG’s SMART Software-as-a-Service (SaaS) Platform is targeting global uptake.

AMAG’s main strategy is to harness the power of AI to reduce and help prevent road traffic accidents and near misses, by improving road safety design and infrastructure monitoring.

AMAG’s SMART Platform offers governments around the world numerous unique solutions to proactively reduce injuries and fatalities on transport systems before they occur.

AMAG Co-Founder and CEO Dr Simon Washington said the SMART AI analytics platform can save lives by intelligently predicting future safety issues.

“The technology excels in rapidly assessing the effects of design and operational changes on crash risk, providing reliable feedback to transport system designers, managers and operators,” Dr Washington said.

“The recently released SMART Version 2.0 Beta uses cutting edge AI – and is a world first to be offered via SaaS.

“We’re very lucky to be working with some of the best AI minds and recognised leading road safety engineers in the world, with their expertise reflected in AMAG’s advanced SaaS features, statistical and econometric models, and expert system with road safety countermeasure identification.”

Having already secured customers in Australia and the US, AMAG is targeting further discussions with several global engineering organisations and governments and has a technology trial partnership with Microsoft.

The new partnership with PPK Group Limited (ASX: PPK) will support the acceleration of the enhanced SMART SaaS technology globally.

“AMAG is excited at the breadth and depth of technology development and deployment experience that PPK brings to AMAG through this partnership.  It will also help elevate Brisbane, Queensland’s growing status as a high-tech AI hub and global startup ecosystem,” Dr Washington said.

UniQuest CEO Dr Dean Moss said it is always thrilling to see UQ research making an impact on the world stage.

“AMAG is another exemplary UQ-supported startup company catching the attention of strong backers and partners” Dr Moss said.